Delhi court orders takedown of AI-doctored content of Sadhguru
The Delhi High Court issued an interim order directing online platforms to remove AI-generated fake videos, images and audio of spiritual leader Sadhguru that were being used to promote scams and fraudulent investment schemes. The court found that unknown entities used deepfake tools to exploit Sadhguru's identity and reputation for commercial gain.
What happened
AI-generated videos, audios and images circulating online falsely depicted Sadhguru in fabricated scenarios, including arrest visuals and misleading investment promotions.
The materials exploited Sadhguru's popularity to promote scams and sell products, potentially leading to financial fraud and reputational harm.
Reported impact
For Sadhguru and the Isha Foundation, the court's order provides legal protection against unauthorised use of his persona and helps prevent followers and others from falling victim to scams and misinformation.
The case underscores the challenges posed by AI-generated deepfakes and the need for strong legal frameworks to protect personality rights in the digital age.
Index analysis
The misuse of Sadhguru's identity was driven by rogue websites and unknown entities leveraging advanced AI tools to create and distribute deceptive content for commercial gain.
Governance controls
The Delhi High Court issued an interim order directing online platforms to remove the fake, AI-generated content that misuses the name, image, and personality rights of Sadhguru.
The Isha Foundation stated it has been proactively working to remove such fake content and prevent individuals from falling prey to these scams.
Classification
Sources and evidence
This record was researched and written by the Index, based on the following original reporting.