Deepfake videos of Payal Gaming and other creators circulate online in India
Deepfake videos of gaming creator Payal Gaming and others circulated on social media in India in December 2025, created using AI technology. The videos spread rapidly despite being identified as fake, highlighting the lack of regulation on deepfake creation tools and platforms that host such content.
What happened
A deepfake video of popular gaming creator Payal Gaming circulated on social media in December 2025, following similar incidents involving creator Archita Phukan.
The deepfakes were created using AI technology to make people appear to say or do things they never did, combining real footage with AI-generated facial movements and voice patterns.
Reported impact
The videos gained rapid traction online despite awareness that they were fake, reaching Google Trends and headlines quickly.
According to reports, around 96 per cent of deepfake videos on the internet depict women in adult content, and the number of online deepfake videos doubles every six months.
Index analysis
Multiple platforms including Instagram pages, Telegram groups, and websites openly allow users to create deepfake images and videos with zero regulation.
The incident highlights a lack of regulations on deepfake creation tools and a societal problem of rapid viral spread without consideration for victims.
Classification
Sources and evidence
Sources not yet published
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