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AII-1002-67001
ReportedReported by fewer than three independent publishers, with no official finding.

Deepfake Video Uses Hollywood Stars' Images in Anti-Antisemitism Protest Against Kanye West

A video featuring AI-generated deepfakes of Hollywood actors including Scarlett Johansson, Mila Kunis, and others appeared online in February, falsely depicting them protesting Kanye West's antisemitic merchandise and social media posts. Johansson called for government legislation to regulate AI use and limit the spread of synthetic media.

12 February 2025 Β· Scarlett Johansson Β· Misinformation and synthetic media
12 February 2025
AII-1002-670012 sources ↓
Quick facts
Category
Misinformation and synthetic media
Country
United States
Source
theverge.com
Date
12 February 2025
Drafted by
Raidu Incident Detection

What happened

In February, a video featuring AI-generated deepfakes of multiple Jewish Hollywood actors appeared online. The video showed Scarlett Johansson, Jerry Seinfeld, Mila Kunis, Jack Black, Drake, Jake Gyllenhaal, Adam Sandler and others wearing t-shirts with the name 'Kanye' alongside an image of a middle finger containing a Star of David.

The deepfake video emerged after Kanye West returned to social media to post antisemitic comments and began selling merchandise featuring swastika imagery.

Reported impact

Scarlett Johansson stated it is 'terrifying' that the U.S. government lacks AI legislation protecting citizens against the dangers of synthetic media. She called the potential for hate speech multiplied by AI 'a far greater threat than any one person who takes accountability for it.'

Johansson urged lawmakers to prioritize legislation limiting AI use, describing it as a bipartisan issue affecting humanity's future.

Index analysis

The incident illustrates how AI deepfake technology can amplify hateful messaging by creating false depictions of public figures without their consent to spread protest content, making it difficult for viewers to distinguish authentic from manipulated media.

Classification

Category
Misinformation and synthetic media
Industry
Arts, entertainment and recreation
Country
United States
Harm status
Potential harm
Intent
Unknown
Timing
Unknown
Harm types
Reputational, Psychological, Human or fundamental rights
Harmed
General public
Failure modes
Deepfake video
AI systems
AI deepfake video generation

Sources and evidence

This record was researched and written by the Index, based on the following original reporting.

theverge.com
Deepfake Video Uses Hollywood Stars' Images in Anti-Antisemitism Protest Against Kanye West
clarin.com
Deepfake Video Uses Hollywood Stars' Images in Anti-Antisemitism Protest Against Kanye West
Feb 2025Scarlett Johansson Criticizes Deepfake Video Using Her Image Without ConsentWell documentedMisinformation and synthetic mediaShorouk NewsDnevni avazNOVA portal+5Feb 2025AI-Generated Video of Scarlett Johansson and Others Used Without Consent in Kanye West ProtestWell documentedMisinformation and synthetic mediaThe Times of IndiaLe HuffPostleparisien.fr+3Aug 2025Meta AI chatbots impersonated celebrities and generated sexualized content without consentConfirmedHarmful and abusive contentde.marketscreener.comYahoo! FinanceSlashdot+4Aug 2025Meta's AI chatbots impersonated celebrities without consentConfirmedHarmful and abusive contentreuters.comai.meta.comMay 2025Scarlett Johansson condemns unauthorized AI use of her voice and likenessReportedIntellectual property and appropriationDNyuzUSANews Press Release Network