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AII-1002-54097
Under investigationA regulator, court or police has opened a formal inquiry and reached no finding yet.Supporting sources are pending verification.

Deepfake video targets Pakistani female politician Azma Bukhari

A sexualised deepfake video of Pakistani politician Azma Bukhari was created and spread on social media, reportedly causing her psychological distress. She filed a case at Lahore High Court against those responsible for spreading the synthetic media, which has become an increasingly common tool to target female leaders in Pakistan.

3 December 2024 Β· Azma Bukhari Β· Harmful and abusive content
3 December 2024
AII-1002-54097
Quick facts
Category
Harmful and abusive content
Country
Pakistan
Date
3 December 2024
Drafted by
Raidu Incident Detection

What happened

A sexualised deepfake video of Punjab Information Minister Azma Bukhari was created and spread on social media, with her face superimposed on the body of an Indian actor.

Bukhari reports experiencing depression after discovering the video and later filed a case at Lahore High Court against those who spread it.

Reported impact

Bukhari said she was "shattered" when she became aware of the deepfake and went quiet for days, experiencing depression.

She stated that reminding people the video is fake has been necessary during her court proceedings.

Index analysis

The deepfake targeted a female political leader in a country where women's status is tied to notions of "honour" defined as modesty and chastity, making such synthetic media particularly damaging to women's reputations.

Pakistan has seen rapid internet expansion, with 110 million people online as of January 2024, creating conditions for deepfake spread in a country with poor media literacy.

Classification

Category
Harmful and abusive content
Industry
Media, social platforms and marketing
Country
Pakistan
Harm status
Actual harm
Intent
Intentional
Timing
Unknown
Harm types
Human or fundamental rights, Psychological, Reputational
Harmed
Women
Failure modes
Deepfake video
Consequences
Litigation
AI systems
AI-generated deepfake tools

Sources and evidence

Sources not yet published

This record was researched and written by the Index from original reporting. Its sources are still being verified by an editor, and they are listed here once that check is complete. Until then the record carries no reviewer.

How sources are verifiedSuggest a source for this incident