Deepfake video of Peso Pluma falsely discusses relationship with Anitta
A deepfake video of musician Peso Pluma circulated on social media with artificial audio and stolen footage in which he reportedly discusses his breakup with Nicki Nicole and a close relationship with Anitta. The synthetic media went viral and prompted online criticism of the musician over false statements, despite media outlets clarifying the video was AI-generated.
What happened
A synthetic video of Peso Pluma circulated on social media in which he reportedly discusses his breakup with Nicki Nicole and describes a close relationship with Anitta. The video was created using artificial intelligence, generated from stolen footage and audio from the musician. According to reports, the video was created by TikTok users with the account @ai.x.formula.
Reported impact
The deepfake video became viral on social media, prompting online users to criticize and target Peso Pluma based on the false statements attributed to him. Despite media outlets clarifying that the video was artificially generated, some internet users continued to direct criticism at the musician over declarations that never occurred.
Index analysis
This is not the first instance of Peso Pluma being targeted with AI-generated synthetic media. In June 2024, a photograph of the musician with a classic hairstyle was circulated online, later revealed to be modified using artificial intelligence.
Classification
Sources and evidence
This record was researched and written by the Index, based on the following original reporting.