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AII-1002-52429
Under investigationA regulator, court or police has opened a formal inquiry and reached no finding yet.

Deepfake video of Dr. Schwab Richárd spreads on social media

A deepfake video impersonating Hungarian gastroenterologist Dr. Schwab Richárd circulated on social media, using AI-manipulated audio and video to falsely portray him endorsing unverified health products while condemning conventional medical treatments. Dr. Schwab filed a police report and publicly denied the claims, confirming he does not promote or sell any health products.

18 November 2024 · Hungarian Police · Misinformation and synthetic media
18 November 2024
AII-1002-524292 sources ↓
Quick facts
Category
Misinformation and synthetic media
Country
Hungary
Source
24.hu
Date
18 November 2024
Drafted by
Raidu Incident Detection

What happened

An artificially generated deepfake video spread on social media showing Dr. Schwab Richárd, a gastroenterologist and internal medicine specialist, appearing to condemn doctors who prescribe traditional blood pressure medications and endorsing counterfeit alternative products.

The video used manipulated audio and visual elements of Dr. Schwab's voice and likeness in what appeared to be a response to broadcaster Friderikusz Sándor's questions. A lawyer assisting the case confirmed that both the audio and video components were demonstrably manipulated using modern deepfake technology.

Reported impact

Dr. Schwab stated that despite the obvious falsity of the manipulation, many vulnerable and deceived patients contacted his clinic based on the fraudulent content, prompting him to go public alongside filing a police report.

Dr. Schwab clarified that neither he nor any of his associated businesses have ever promoted, recommended, or sold dietary supplements or medications of any kind.

Index analysis

The case involves use of artificial intelligence to create synthetic media impersonating a medical professional to promote unverified health products and undermine trust in conventional medical treatments.

Classification

Category
Misinformation and synthetic media
Industry
Media, social platforms and marketing
Country
Hungary
Harm status
Actual harm
Intent
Intentional
Timing
Unknown
Harm types
Reputational, Economic or property, Public interest, Human or fundamental rights
Harmed
Consumers, Business
Failure modes
Deepfake video, Voice clone, Manipulation or dark pattern
Consequences
Police investigation
AI systems
AI-based deepfake generation system

Sources and evidence

This record was researched and written by the Index, based on the following original reporting.

24.hu
Hamisított videó terjed Dr. Schwab Richárd gasztroenterológusról | 24.
18 November 2024
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Hamisított videó terjed Schwab Richárdról
18 November 2024