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AII-1002-54163
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Deepfake Video Impersonates University Rector, Advises Against Blood Pressure Medication

A deepfake video impersonating the rector of Semmelweis University circulated online advising patients against taking prescribed blood pressure medication. The university warned the content poses serious health risks and said it would take legal action.

4 December 2024 · Dr. Merkely Béla · Misinformation and synthetic media
4 December 2024
AII-1002-54163
Quick facts
Category
Misinformation and synthetic media
Country
Hungary
Date
4 December 2024
Drafted by
Raidu Incident Detection

What happened

A deepfake video created with artificial intelligence circulated on YouTube and social media platforms depicting Dr. Merkely Béla, rector of Semmelweis University and director of the Városmajori Heart and Vascular Clinic, advising patients against taking prescribed blood pressure medication.

The fake video was designed to mislead users, particularly vulnerable populations such as elderly people, by making them distrust their prescribed medications.

Reported impact

Semmelweis University warned that the content poses a serious health risk, as suddenly stopping prescribed blood pressure medication can cause serious complications and significant health deterioration.

The university advised patients to modify or suspend prescribed medication only after consulting with their treating physician, and called on people to inform elderly relatives and neighbors about such AI-enabled fraud schemes.

Index analysis

The deepfake was created using artificial intelligence technology to produce a realistic video impersonating a trusted medical authority to manipulate patient behavior regarding prescribed treatment.

Governance controls

Semmelweis University stated it would take necessary legal steps in response to the incident.

Classification

Category
Misinformation and synthetic media
Industry
Healthcare, drugs and biotechnology
Country
Hungary
Harm status
Potential harm
Intent
Unknown
Timing
Unknown
Harm types
Public interest
Harmed
Consumers
Failure modes
Deepfake video, Manipulation or dark pattern, Unsafe recommendation
AI systems
Unknown AI image generation system

Sources and evidence

Sources not yet published

This record was researched and written by the Index from original reporting. Its sources are still being verified by an editor, and they are listed here once that check is complete. Until then the record carries no reviewer.

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