Skip to content
Submit incident
AII-1002-65323
ReportedReported by fewer than three independent publishers, with no official finding.

Deepfake of Whoopi Goldberg Used in Fake Weight-Loss Supplement Ads on Instagram

Deepfake advertisements featuring Whoopi Goldberg's AI-generated likeness reportedly appeared on Instagram promoting weight-loss supplements without her authorization. Goldberg publicly warned viewers that the ads were fraudulent and that she does not endorse or sell such products.

5 February 2025 · Whoopi Goldberg · Misinformation and synthetic media
5 February 2025

Drafted by Raidu Incident Detection, an automated system.

AII-1002-65323View source ↗
Quick facts
Category
Misinformation and synthetic media
Country
United States
Source
ew.com
Date
5 February 2025
Drafted by
Raidu Incident Detection

What happened

AI-generated deepfake advertisements featuring Whoopi Goldberg's likeness appeared on Instagram promoting weight-loss supplements. Goldberg stated on 'The View' that she had nothing to do with the ads and did not create them.

Reported impact

Goldberg warned viewers not to trust or purchase products from these ads, stating they promote 'bad weight-loss drugs' and constitute fraudulent advertising using her image without authorization.

Classification

Category
Misinformation and synthetic media
Industry
Media, social platforms and marketing
Country
United States
Harm status
Potential harm
Intent
Intentional
Timing
Unknown
Harm types
Economic or property, Reputational
Harmed
Consumers
Failure modes
Deepfake image, Manipulation or dark pattern
Consequences
None recorded
AI systems
AI-generated likeness/deepfake technology

Sources and evidence

This record was researched and written by the Index, based on the following original reporting.

ew.com
Deepfake of Whoopi Goldberg Used in Fake Weight-Loss Supplement Ads on Instagram