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AII-1001-54251
Under investigationA regulator, court or police has opened a formal inquiry and reached no finding yet.

Canada's Privacy Commissioner Investigates Facial Detection in Toronto Billboards

Canada's privacy commissioner began investigating facial detection technology deployed in billboards near Toronto's Union Station after public concerns were raised in November 2025. The investigation examines potential privacy violations in the use of this technology for targeted advertising.

2 November 2025 Β· Office of the Privacy Commissioner of Canada Β· Privacy and surveillance
2 November 2025
AII-1001-542515 sources ↓
Quick facts
Category
Privacy and surveillance
Country
Canada
Source
CityNews Toronto
Date
2 November 2025
Drafted by
Raidu Incident Detection

What happened

Canada's privacy commissioner launched an investigation into facial detection software used in billboards near Toronto's Union Station. The controversy emerged after a Reddit post on November 2 highlighted the billboards' use of facial detection technology.

Classification

Category
Privacy and surveillance
Industry
Media, social platforms and marketing
Country
Canada
Harm status
Potential harm
Intent
Unknown
Timing
Post-deployment
Harmed
General public
Consequences
Regulatory investigation
AI systems
Facial Detection Technology in Billboards
Regulations
GDPR (cited)

Sources and evidence

This record was researched and written by the Index, based on the following original reporting.

CityNews Toronto
Privacy Commissioner investigating digital ads that use facial detection near Union Station
8 December 2025
Pulse24.com
Canada's privacy commissioner investigating facial detection ads near Toronto's Union Station
8 December 2025
Beritaja.com
Canada's Privacy Commissioner Probing Facial Detection Ads Near Union Station
9 December 2025
The Star
Canada's privacy commissioner launches investigation into facial detection ads near Union Station
9 December 2025
The Brock Press
Toronto's Union Station using facial recognition for targeted advertising - The Brock Press
11 December 2025