Brazilian actress targeted by AI-generated deepfake images
Brazilian actress Paolla Oliveira reported that AI-generated deepfake images and videos depicting her circulate online without consent, occurring so frequently she contacts lawyers weekly. She expressed concern about the impact on all women, particularly girls, and the erosion of women's credibility in an environment where synthetic media can be created rapidly at scale.
What happened
Paolla Oliveira reported on Instagram on 28 June 2026 that AI-generated synthetic media depicting her circulates online without her consent. She stated: 'Tem fotos minhas na internet que eu nunca tirei. VÃdeos meus falando coisas que eu nunca disse. Um corpo circulando por aà com o rosto em cima que não é o meu.'
The actress said she contacts a lawyer weekly to address the issue and that the frequency of such incidents has become routine for her.
Reported impact
Oliveira expressed concern that not all women have access to legal resources to confront this problem. She questioned the impact on girls growing up in an environment where 'qualquer pessoa pode despi-la, deixá-la vulnerável, em segundos' (anyone can undress her, leave her vulnerable, in seconds).
She stated that women's credibility is still measured by their image, and questioned how to build credibility in a world where false images are continuously created without restraint.
Index analysis
Oliveira noted that technology did not invent this form of abuse but 'deu velocidade, alcance, essa aparência assustadora' (gave it speed, reach, and this frightening appearance) currently being experienced.
Classification
Sources and evidence
This record was researched and written by the Index, based on the following original reporting.