Brazilian actress Giovanna Antonelli sues over AI-generated cosmetics ad
Brazilian actress Giovanna Antonelli sued five defendants for creating an AI-generated fake video using her image to advertise cosmetics without permission, seeking R$ 100,000 in damages. She stated she never used or recommended the products. A court granted a temporary injunction in June 2024 to remove the fraudulent advertisement.
What happened
A video circulated showing actress Giovanna Antonelli apparently recommending two cosmetic products with purported miraculous properties. The video was created using artificial intelligence and was shared in fraudulent commercial advertising without Antonelli's authorization.
Reported impact
Antonelli stated she never used the medications and never suggested their use. The fraud was designed to deceive consumers and damage the actress's image and reputation.
Index analysis
In June 2024, a court granted a temporary injunction in Antonelli's favor to remove the advertising link and prevent the defendants from using her image further.
Governance controls
This was not the first time Antonelli's image was used fraudulently: in 2023, she sued three people who used her face and voice to sell medication in a similar scheme.
Classification
Sources and evidence
Sources not yet published
This record was researched and written by the Index from original reporting. Its sources are still being verified by an editor, and they are listed here once that check is complete. Until then the record carries no reviewer.