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AII-1002-59707
Well documentedThree or more independent publishers report the core facts.Supporting sources are pending verification.

Baidu Netdisk AI Caption "Brain Not Enough, Belly Comes Instead" Insults Pregnant User

Baidu Netdisk's AI caption generator produced an insulting phrase when automatically captioning a pregnant user's maternity photo, generating online backlash and prompting the company to apologize and refund the user while committing to improve content filtering.

1 January 2025 Β· Baidu Netdisk Β· Harmful and abusive content
1 January 2025
AII-1002-59707
Quick facts
Category
Harmful and abusive content
Country
China
Date
1 January 2025
Drafted by
Raidu Incident Detection

What happened

A woman from Qingdao was shown a maternity photo by Baidu Netdisk's "Photos from This Day Last Year" feature, paired with the AI-generated caption "θ„‘ε­δΈε€ŸοΌŒθ‚šε­ζ₯凑" ("Brain not enough, belly comes instead").

The user found the caption insulting to pregnant women and expressed unwillingness to continue using the service.

Reported impact

The incident sparked online discussion after trending on Weibo, with users criticizing the caption as "vulgar and disrespectful."

Index analysis

The caption appears to have been generated without appropriate content filtering or human review to screen for offensive output when applied to sensitive contexts like pregnancy.

Governance controls

Baidu Netdisk reportedly contacted the user for a refund and stated that the caption was inappropriate, committing to improved caption screening, enhanced model training, and better technical review processes to prevent similar issues.

Classification

Category
Harmful and abusive content
Industry
Consumer services
Country
China
Harm status
Actual harm
Intent
Unintentional
Timing
Post-deployment
Harm types
Psychological, Reputational
Harmed
Consumers, Women
Failure modes
Content moderation failure
Consequences
Public apology
AI systems
Baidu Netdisk AI caption generation system

Sources and evidence

Sources not yet published

This record was researched and written by the Index from original reporting. Its sources are still being verified by an editor, and they are listed here once that check is complete. Until then the record carries no reviewer.

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