Amazon Blocks Meta's Muse AI Shopping Agent Over Policy Violations
Amazon blocked Meta's Muse AI agent from performing shopping actions on its platform, citing violations of its terms of service. Amazon stated that Muse did not identify itself as an AI agent when accessing the site and raised security and privacy concerns about how customer information could be accessed.
What happened
Amazon blocked Muse, Meta's AI shopping agent, from performing purchases on its platform in September 2026, shortly after the agent's launch.
Users attempting to use Muse to shop on Amazon received a message stating: 'Continued access by an unauthorized AI agent violates the terms of use accepted by our customers.'
Amazon stated that Muse did not identify itself as an AI agent when accessing Amazon's site and that Amazon had previously requested Meta voluntarily exclude Amazon from Muse's reach.
Reported impact
Users were unable to use Muse to search for products and add items to their shopping cart on Amazon.
Amazon cited security and privacy concerns, stating that Muse could access account information, order history, and credentials without proper identification.
Index analysis
Amazon stated that third-party applications performing purchases on behalf of customers must operate transparently and respect the decisions of service providers.
Meta denied security concerns, stating that Muse cannot view passwords or payment methods, and that any shared credentials are stored securely.
Governance controls
Amazon asserted that third-party applications offering purchase services on behalf of customers from other businesses should operate openly and respect the service provider's decisions regarding participation.
Classification
Sources and evidence
This record was researched and written by the Index, based on the following original reporting.