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AII-1001-36093
ReportedReported by fewer than three independent publishers, with no official finding.

Akshay Kumar Condemns AI-Generated Fake Trailer Misusing His Image

AI-generated deepfake videos depicting actor Akshay Kumar in a Maharishi Valmiki film trailer circulated online in September 2025. Kumar publicly condemned the fake videos and criticized news outlets for amplifying them without verification, calling for stronger media fact-checking practices.

23 September 2025 Β· Akshay Kumar Β· Misinformation and synthetic media
23 September 2025
AII-1001-360932 sources ↓
Quick facts
Category
Misinformation and synthetic media
Country
India
Source
Asianet News Network Pvt Ltd
Date
23 September 2025
Drafted by
Raidu Incident Detection

What happened

AI-generated videos of a film trailer depicting Akshay Kumar in the role of Maharishi Valmiki were created and circulated online.

Some news channels published these videos as authentic content without verifying their authenticity.

Reported impact

Kumar stated that misleading AI-generated content was being produced and spread at scale, and expressed concern about media outlets amplifying unverified content.

Index analysis

The incident illustrates challenges in distinguishing AI-generated synthetic media from authentic content, and the risk of news organizations propagating false information without verification.

Governance controls

Kumar called on media houses to verify and authenticate information before reporting, citing the need for verification protocols in the age of manipulative AI.

Classification

Category
Misinformation and synthetic media
Industry
Media, social platforms and marketing
Country
India
Harm status
Actual harm
Intent
Unknown
Timing
Unknown
Harm types
Reputational
Harmed
Other
Failure modes
Deepfake video
Consequences
None recorded
AI systems
AI Video Generation Technology

Sources and evidence

This record was researched and written by the Index, based on the following original reporting.

Asianet News Network Pvt Ltd
Akshay Kumar Slams AI-Generated Video Showing Him as Maharishi Valmiki: 'It's Fake'
23 September 2025
Bollywood Hungama
Akshay Kumar slams fake AI trailer, clarifies he's not playing Maharishi Valmiki : Bollywood News - Bollywood Hungama
23 September 2025