AI-Generated Video Shows Croatian Neurosurgeon Endorsing Product in Fake TV Segment
A video reportedly created using AI deepfake technology showed Croatian neurosurgeon Josip Paladino endorsing a joint pain product called Steplex in what appeared to be a fake television segment. The fake video, distributed on Facebook, depicted Paladino promoting the product and directing viewers to a link to purchase it.
What happened
A video distributed on Facebook reportedly used AI deepfake technology to create fake footage showing Croatian neurosurgeon Josip Paladino endorsing a joint pain product called Steplex in what appeared to be a television segment.
The fake video depicted Paladino claiming the product resolved joint pain without side effects and providing a link for purchase. The video mimicked a television format with an introduction allegedly from host SaΕ‘a Kopljar and included microphones from various media outlets in the background.
Reported impact
The deepfake video used Paladino's likeness without authorization to promote a commercial product, potentially deceiving consumers about endorsements and product efficacy.
Index analysis
The video was produced to appear as a legitimate television segment by mimicking professional broadcasting elements, including studio settings and multiple microphones from known media outlets.
Classification
Sources and evidence
This record was researched and written by the Index, based on the following original reporting.