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AI-generated plane crash videos circulate on TikTok and X

AI-generated deepfake videos of Emirates aircraft crashing circulated on TikTok and X in January 2025. Emirates confirmed the videos were fabricated and criticised the platforms for slow responses to removal requests, particularly given recent real aviation disasters.

4 January 2025 · TikTok · Misinformation and synthetic media
4 January 2025
AII-1002-600797 sources ↓
Quick facts
Category
Misinformation and synthetic media
Country
United Arab Emirates
Source
Forbes
Date
4 January 2025
Drafted by
Raidu Incident Detection

What happened

AI-generated videos depicting Airbus A380 and Boeing 777 aircraft from Emirates' fleet on fire and crash-landing circulated on TikTok and X in early January 2025.

Emirates confirmed the videos were fabricated content and stated it contacted social media platforms to remove the videos or mark them as digitally created, criticising the platforms' slow response times.

Reported impact

Emirates noted that such false and alarming information circulating could mislead audiences, particularly in the context of recent real aviation tragedies.

Governance controls

Emirates stated it urged all audiences to check and refer to official sources and emphasised that safety is core to its brand and operations.

Classification

Category
Misinformation and synthetic media
Industry
Media, social platforms and marketing
Country
United Arab Emirates
Harm status
Potential harm
Intent
Unknown
Timing
Unknown
Harm types
Reputational, Public interest
Harmed
Business, General public
Failure modes
Deepfake video, Content moderation failure

Sources and evidence

This record was researched and written by the Index, based on the following original reporting.

Forbes
Emirates: Social Media Slow To Act On Fake Plane Crash Video
5 January 2025
The Independent
Emirates sends warning over AI-generated plane crash TikTok videos
7 January 2025
GULF NEWS
Emirates responds to fake plane crash video circulating on social media
4 January 2025
Business Insider Nederland
Emirates calls out social media platforms over fake plane crash video
4 January 2025
The Gulf Today
Social media video on plane crash fabricated, says Emirates
4 January 2025
Paddle Your Own Kanoo
Emirates Slams TikTok and Elon Musk's X For Delay in Removing Fake AI Video of Plane Crash
4 January 2025
TheTravel
Emirates Declares Plane Crash "Fabricated Content" Amid Recent String Of Deadly Plane Crashes
5 January 2025
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