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AII-1002-01103
ReportedReported by fewer than three independent publishers, with no official finding.Supporting sources are pending verification.

AI-Generated Fake Images of Dame Esther Rantzen Posted Online

Fake AI-generated images of terminally ill broadcaster Dame Esther Rantzen were posted on Facebook, reportedly causing distress to her and her family. Her daughter criticized Meta for failing to remove the images despite being reported and called on social media companies to take greater responsibility for synthetic media on their platforms.

26 June 2025 Β· Meta Β· Misinformation and synthetic media
26 June 2025
AII-1002-01103
Quick facts
Category
Misinformation and synthetic media
Country
United Kingdom
Date
26 June 2025
Drafted by
Raidu Incident Detection

What happened

Fake AI-generated images claiming to depict Dame Esther Rantzen, the 85-year-old Childline founder, were posted on Facebook. Rebecca Wilcox, her daughter, said she was alerted to the images by a friend and reported them to Meta almost immediately.

Reported impact

Rebecca Wilcox said the fake deathbed pictures were "hugely upsetting" to her terminally ill mother. She described the images as a "despicable use of technology" serving no purpose other than "cruelty and clickbait."

Index analysis

The images appeared on Meta's platform. Meta did not comment specifically on Dame Esther's case but said it continues to invest in technology to improve detection and enforcement against scams and is "constantly looking for ways to improve" these systems.

Governance controls

Rebecca Wilcox said Meta had "done absolutely nothing about it" despite her reporting the fake images. She called on social media companies to "stop absolving themselves of responsibility and pretending that their company and their platform is too big to control."

Classification

Category
Misinformation and synthetic media
Industry
Media, social platforms and marketing
Country
United Kingdom
Harm status
Actual harm
Intent
Unknown
Timing
Post-deployment
Harm types
Psychological, Reputational
Failure modes
Deepfake image, Content moderation failure
AI systems
Unknown AI image generation tool

Sources and evidence

Sources not yet published

This record was researched and written by the Index from original reporting. Its sources are still being verified by an editor, and they are listed here once that check is complete. Until then the record carries no reviewer.

How sources are verifiedSuggest a source for this incident