AI-generated deepfake video of Cazzu and Sebastián Rulli causes public confusion
An AI-generated deepfake video depicting Argentine actor Sebastián Rulli and singer Cazzu in romantic scenes circulated on Mexican social media, causing public confusion about its authenticity. Rulli confirmed the video was artificially created and that he had no knowledge of it, raising concerns about unauthorized manipulation of public figures' images through deepfake technology.
What happened
A video created using artificial intelligence showed actor Sebastián Rulli and singer Cazzu in romantic scenes together, circulating on social media and causing public confusion about whether the content was real.
Rulli confirmed the video was generated by AI and stated he was unaware of its existence until it began spreading on digital platforms. Many users initially believed the material was authentic, though some quickly identified it as artificial.
Reported impact
The deepfake video prompted speculation among social media users about a romantic relationship between the two artists, affecting public perception of their reputations.
Rulli expressed concern that the technology is being used to manipulate artists' images and generate confusing content, noting the issue extends beyond celebrities to ordinary users unable to distinguish authentic from synthetic videos.
Index analysis
Rulli stated that while he does not believe the technology itself is inherently negative, the problem emerges when such tools are used without permission to create manipulated content about real people.
The incident illustrates the challenge of synthetic media authenticity in entertainment, as some observers distinguished the AI-generated nature while many could not.
Governance controls
Rulli noted that as artists, they must protect their image to prevent unauthorized use in such content, and indicated that laws will need to change to address these dangers.
Rulli has legally protected his name as a trademark to safeguard his identity and public image.
Classification
Sources and evidence
Sources not yet published
This record was researched and written by the Index from original reporting. Its sources are still being verified by an editor, and they are listed here once that check is complete. Until then the record carries no reviewer.