AI-generated deepfake video of Bolsonaro used in Flávio Bolsonaro campaign launch
An AI-generated deepfake video of imprisoned former president Jair Bolsonaro was used during the presidential campaign launch of his son Flávio Bolsonaro in Brazil. The electoral authorities are investigating whether the use of synthetic media in the campaign violates election laws.
What happened
An AI-generated video depicting ex-president Jair Bolsonaro was used at the launch event of his son Flávio Bolsonaro's presidential campaign.
The deepfake showed Bolsonaro speaking with his face and voice despite being imprisoned and legally prohibited from political speech.
Reported impact
The case raised questions about the legality of using synthetic media in political campaigns and demonstrated the realistic quality of current AI video generation technology.
Index analysis
The technology has advanced significantly in recent years, moving from easily detectable artifacts like deformed hands and excess fingers to realistic results capable of deceiving viewers.
Governance controls
The incident is awaiting a decision from the Tribunal Superior Eleitoral (TSE).
Classification
Sources and evidence
This record was researched and written by the Index, based on the following original reporting.