AI-Generated Deepfake of Mercedes Milá Promoted False Health Product on TikTok
Spanish television presenter Mercedes Milá publicly reported that her image and voice were manipulated using AI to create a deepfake video promoting a fraudulent diabetes treatment product on TikTok. The video, which accumulated over 500,000 views, falsely claimed Milá had benefited from the product; TikTok initially determined the video did not violate its community standards.
What happened
An AI-generated deepfake video of Spanish television presenter Mercedes Milá was created and promoted on TikTok to sell a fraudulent health product claiming to cure diabetes.
In the video, the manipulated image and voice of Milá claimed she had been diagnosed with type 2 diabetes, spent significant money on ineffective treatments, and stated she broke her Spanish passport due to distrust of her country's treatment of pensioners.
Reported impact
Milá reported concern about harm caused by the advertisement, stating that manipulating images to sell health-related products was 'very serious'.
The video accumulated over 500,000 views on TikTok before Milá publicly denounced it.
Index analysis
TikTok initially concluded the video did not violate its Community Standards after Milá reported it two days after discovering it.
Milá demanded TikTok remove the fraudulent video and take real measures to address AI-enabled fraud on the platform.
Classification
Sources and evidence
Sources not yet published
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