AI-Generated Deepfake Images Used in Coordinated Attack on Bulgarian Journalist

What happened

Manipulated images of journalist Marieta Nikolaeva of NOVA television were circulated on Telegram, reportedly featuring her face edited onto another body in sexual content. The images were apparently generated using artificial intelligence technology.

Reported impact

NOVA stated that the manipulated images and texts violated the professional and human dignity of the journalist. The journalist and the company reported having taken action to protect their rights with relevant institutions and authorities in Bulgaria.

Governance controls

NOVA issued a statement saying it does not tolerate disinformation in any form and will defend all of its journalists from lies and manipulation.

Classification

Organizations

NOVA (victim), Marieta Nikolaeva (victim)

Category

Harmful and abusive content

Industry

Media, social platforms and marketing

Country

Bulgaria

Harm status

Actual harm

Intent

Intentional

Timing

Unknown

Harm types

Reputational, Psychological, Human or fundamental rights

Harmed

Workers

Failure modes

Deepfake image, Manipulation or dark pattern

AI systems

AI-generated deepfake images

Sources and evidence

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