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AII-1001-93777
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AI-generated deepfake images of NRLW star Jaime Chapman circulated online

AI-generated deepfake images of rugby league player Jaime Chapman were circulated online, reportedly depicting her in a false and defamatory manner. Chapman publicly condemned the images and stated this was a recurring problem, while the Gold Coast Titans and police opened investigations into their origin.

12 May 2025 Β· Gold Coast Titans Β· Harmful and abusive content
12 May 2025
AII-1001-937775 sources ↓
Quick facts
Category
Harmful and abusive content
Country
Australia
Source
Australian Broadcasting Corporation
Date
12 May 2025
Drafted by
Raidu Incident Detection

What happened

AI-generated deepfake images falsely portraying Jaime Chapman, a 23-year-old NRLW player for the Gold Coast Titans, were shared online. Chapman publicly addressed the situation on social media, stating this had happened multiple times previously.

Reported impact

Chapman described the images as distressing and said she wanted people to understand 'how damaging this can be to someone and their loved ones.' The club described the episode as 'hugely disappointing'.

Governance controls

The Gold Coast Titans stated they are working with the NRL Integrity Unit, New South Wales Police, and New South Wales Rugby League to investigate the origin of the images. The Titans CEO said the club 'will always stand up to online bullying and the creation of such defamatory false content'.

Classification

Category
Harmful and abusive content
Industry
Media, social platforms and marketing
Country
Australia
Harm status
Actual harm
Intent
Unknown
Timing
Unknown
Harm types
Reputational, Psychological, Human or fundamental rights
Failure modes
Deepfake image
Consequences
Police investigation
AI systems
Unspecified AI image generation tool

Sources and evidence

This record was researched and written by the Index, based on the following original reporting.

Australian Broadcasting Corporation
Chapman, Titans working with police over AI images of NRLW star
13 May 2025
Daily Mail Online
Footy star lashes out over fake AI photo of her in a revealing outfit
12 May 2025
News.com.au
'Scary': NRLW player goes public over disturbing image
12 May 2025
Sporting News
Jaime Chapman images: Gold Coast Titans denounce defamatory online content
13 May 2025
Zero Tackle
Police, integrity unit involved after AI images of NRLW star released
13 May 2025