AI-Generated Content on Facebook Pages Targets Geelong Cats With Fabricated Claims
Multiple Facebook pages allegedly posted AI-generated false and malicious content about the Geelong Cats AFL club, its players, and staff. The content included fabricated trade news, fake arrests, AI-generated images with false captions, and exploitative posts about players' personal lives. The club reported the pages to Meta and warned fans to rely on official sources.
What happened
Multiple Facebook pages posted false and AI-generated content about the Geelong Cats AFL club and its players, including fake arrests and allegations of criminal activity.
Content included fabricated trade news, AI-generated images with false captions, vague references to coaches and players designed to encourage clicks on suspicious links, and exploitative posts targeting players' personal lives.
Reported impact
The club expressed concern about false and misleading information being presented as legitimate news, particularly when content involved the club's people.
The increasing prevalence and sophistication of AI-generated misinformation on the platform was described as troubling.
Governance controls
The Geelong Cats reported the pages to Meta and asked the platform to take action.
The club warned fans and members to be cautious about where they obtained Cats content and to stick to official news sources for updates.
Classification
Sources and evidence
This record was researched and written by the Index, based on the following original reporting.