ADOR uses AI tool to identify and prosecute online defamation of NewJeans
ADOR, the management agency for K-pop group NewJeans, deployed an AI tool in 2024 to detect online defamation, manipulated images and false content about the group's members. The tool led to legal action against at least 40 online users, with prosecutors pursuing charges against a female user for posting composite images and a male user receiving a fine for malicious defamation.
What happened
NewJeans' agency ADOR deployed an AI tool in 2024 to monitor and identify defamatory content, insulting remarks, manipulated images and false information about NewJeans members posted online.
ADOR used the tool to identify and pursue legal action against online users. A female user was prosecuted by Busan District Prosecutor's Office in October 2025 for posting manipulated composite images and false content about NewJeans members on social media; ADOR sought 700,000 Korean won in damages, though the court had not yet issued a judgment. A male user was fined 200,000 Korean won by Daegu District Court in October 2025 for malicious defamation on online forums.
As of the report date, ADOR had referred 40 online users to prosecutors for defamatory conduct including reputation damage.
Reported impact
The legal actions resulted in at least one fine of 200,000 Korean won imposed against a user engaging in online defamation.
Governance controls
ADOR pursued legal action against identified users, with cases referred to the Busan District Prosecutor's Office and adjudicated in Daegu District Court.
Classification
Sources and evidence
This record was researched and written by the Index, based on the following original reporting.